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The Opportunity Cost of Reactive Engineering

  • Anthony BarattaAnthony Baratta
  • March 25, 2026
  • Prima Machina

Why Waiting for Incidents Is Expensive

Most organizations do not choose to be reactive. They become reactive.

Incidents occur. Systems degrade. Performance drifts. Teams respond. Work is reprioritized. Roadmaps shift. Attention narrows to the immediate problem.

This feels responsible. It is also expensive.

https://primamachina.substack.com/p/the-opportunity-cost-of-reactive

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