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Incentives Outlast Intent

  • Anthony BarattaAnthony Baratta
  • April 29, 2026
  • Prima Machina

Why organizations follow what they reward—not what they say

Leaders declare new priorities. Focus shifts. Direction is set. The message is clear.

Teams continue to behave as they did before. Not out of resistance. Because incentives did not change.

Intent is visible. Incentives are persistent.

https://primamachina.substack.com/p/incentives-outlast-intent

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